The global hard seltzer market is expected to grow at a compound annual growth rate of 16.2% from 2020 to 2027 to reach USD 14.51 billion by 2027. b. Americas dominated the hard seltzer market with a share of 70.4% in 2019. The Kopparberg Hard Seltzer range comprises three flavours – Mixed Berries, Black Cherry and Passionfruit (all 5% abv) – which are carb-free, gluten-free, vegan and contain 93 calories per 300ml can. Kopparberg Hard Seltzer is expertly produced to the same high standard you’ve come to expect from the Independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. Kopparberg, the independent fruit cider giant and flavour expert, is injecting its phenomenal flavour credentials into the latest drinks trend – Hard Seltzer – with the launch of its bold and refreshing drinks range, Kopparberg Hard Seltzers. Our support available to help you 24 hours a day, five days a week. Bodega Bay Hard Seltzer Elderflower Lemon & Mint 250ml 250ml. Kopparberg is launching a new range of hard seltzer drinks, which contain carbonated water, alcohol, and a fruit flavoring. Kopparberg, a Swedish manufacturer launched a range of hard seltzer drinks in the U.K. in May 2020. This image is exactly what Katie Beal Brown is trying to dismantle. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. KOPPARBERG ciders are some of the tastiest drinks to enjoy on a hot summer's day, but now the cider aficionados have released a new low-calorie range of Hard Seltzers, and you can nominate a … Kopparberg has launched ‘Pass the Present’, a virtual giveaway created by Born Social. The range is five percent ABV and just 93 calories per can. b. Kopparberg also make gin, rum and now these colourful cans of Hard Seltzer, an alcohol infused sparkling water. Hard seltzer with ABV content of 5.0% to 6.9% contributed a share of more than 45.0% in the global revenue in 2019. The Kopparberg Defender will be blasting summer tunes and delivering fridge-packs of the new Hard Seltzer range to lucky winners in three places, recently chosen by Kopparberg fans via their social channels – Leeds, Manchester and Clapham, London. The new drinks will be available from selected supermarkets from the end of May. Kopparberg Passionfruit Hard Seltzer has just 93 calories and 0 g of sugar. This product is age restricted to 18 years or over. Kopparberg Hard Seltzer will go “head-to-head” to redefine a category that has been deemed “subtle, bland and tasteless” and in turn, eliminate any preconceptions consumers may have of the polarising new RTD phenomenon, states the company. The industry is expected to witness strong potential as a result of increasing demand in developed economies including South Korea and Australia. KOPPARBERG has launched a new Hard Seltzer range, with each can under 93 calories but with "bold fruit flavour". At launch, the Kopparberg Hard Seltzer range will include Mixed Berries, Black Cherry and Passion Fruit variations. The whole range is low carbohydrate and gluten free, and vegan friendly. Rob Salvesen, Head of Marketing, said: “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. Every single Kopparberg is born in the town of Kopparberg before making its way to you. Add to trolley. Little Black Book, New brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Key factors that are driving the market growth include rising demand for low content alcoholic beverages and new product launches by key operating companies. These are inspired by the sparkling water that forms the product’s core and reflects the refreshing lightness of seltzers. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. The new drinks will be available from selected supermarkets from the end of May. Priced at £2.20 per can, the Kopparberg Hard Seltzer will be available in selected Tesco and Morrisons stores from Monday, 18th May. Add to trolley. As a result, companies have been launching new products to tap their buyers. Packaging of the World is one of the most prominent package design website showcasing the most interesting and creative work worldwide. The product has new packaging and design which is based on iridescent graphic bubbles. Mary Anne Byrne head of Alcohol Brands in Richmond Marketing said: “Kopparberg is here to redefine the Hard Seltzer market by putting flavour front and centre. The market is expected to remain one of the potential investment zones for alcoholic beverages manufacturers on account of rising demand for low content alcoholic beverages among millennials. “Each can is expertly made with our drinkers in mind, to ensure we give them the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low-cal promises of a Hard Seltzer. Kopparberg’s Hard Seltzer range is available now in selected off licences. Add to trolley. All images and artworks are copyrighted by their respective authors. 12x330ml Kopparberg Hard Seltzer Black Cherry. Hand-picking packaging projects since 2008. Displaying 1 to 3 (of 3 products) 1. Several products are also vegan friendly. Source: BrewDog. Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre and we wanted the packaging to reflect this. Some key players operating in the hard seltzer market include Anheuser-Busch InBev, Barefoot Cellars, Blue Marble, Boathouse Beverage Co., Future Proof Brands LLC, CUTWATER SPIRITS, Ficks & Co., HIGH NOON SPIRITS COMPANY, Kona Brewing Co, and Lift Bridge Brewing Co. b. Buy Kopparberg Hard Seltzer Mixed Berries 330Ml at Tesco.ie. Offer. Mary Anne Byrne, Head of Alcohol Brands in Richmond Marketing, commented: “Kopparberg is here to redefine the hard seltzer market by putting flavour front and centre. A blend of carbonated water, alcohol, and fruit flavoring contain about 100 calories and 2 grams of carbohydrates per 12 ounce can, compared to 150 calories and 15 to 30 grams of carbohydrates in a similar-sized beer. The Hard Seltzers range is available in three bold and fruity flavours: Mixed Berries, Black Cherry and Passionfruit. The manufacturers have been running marketing campaigns to create a wider penetration. Add Kopparberg Hard Seltzer Passion Fruit 330Ml Add add Kopparberg Hard Seltzer Passion Fruit 330Ml to basket. It’s too early to say whether Carlsberg will look at hard seltzers as an extension of its flagship beer brand (in the same way as AB InBev with Bud Light Hard Seltzer or Constellation Brands with Corona Hard Seltzer ) or as a standalone brand (such as with Molson Coors’ pending Vizzy launch ). We are in compliance with GDPR & CCPR norms. We're serving up the new taste of the summer with Kopparberg Hard Seltzer. Famous fruit flavour, only 93 calories. Copyright © Packaging of the World: Creative Package Design Archive and Gallery. Kopparberg Hard Seltzer is a game-changer for the category, delivering full fruit refreshment, with a flavour that packs a punch. Enter our Land Rover Defender sampling machine so winners from Leeds, Manchester and London could get a case. So if you want to enjoy an alcoholic drink but without the calories - this new range is for you.The Hard Seltzers range is available in three bold and fruity flavours: Mixed Berries, Black Cherry and Passionfruit.The range is five Rob Salvesen, Head of Marketing, said: “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. Offer. Kopparberg Hard Seltzer Passion Fruit 330ml 330ml. Hard Seltzer, a category more familiar to the North American market, is an alcohol-infused sparkling water, blended with natural flavours; as a result, each 330ml can contains only 93 calories, is gluten-free and suitable for vegans. Order by 31/01/2021, offer subject to availability. Kopparberg Hard Seltzer is the newest drink from Kopparberg – It’s a 5% ABV alcohol infused sparkling water with zero compromise on the bold and fruity Kopparberg taste. The producer said it wanted to reinvigorate the Hard Seltzer category in the UK as more brands start to appear. Rob Salvesen, Head of Marketing, says: “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. Kopparberg is launching its own range of hard seltzers. Kopparberg Hard Seltzer is expertly produced to the same high standard you’ve come to expect from the Independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. All Kopparberg ciders, gin and hard seltzers are naturally gluten free. Kopparberg Hard Seltzers come in at 5% ABV and contain 93 calories per can. “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. Kopparberg Hard Seltzer Black Cherry 330Ml Alcohol can only be delivered between 11am - 10pm Monday to Saturday. online dashboard trial. Many consumers are actively choosing seltzers over their normal drink of choice when they are out of the house instead of beer and cocktail. These products are free from artificial preservatives, flavorings, or sweeteners, which ensures that it is a 100.0% natural product. Kopparberg Hard Seltzer Passionfruit 330ml (0)Leave a review. (CNN) – Rapper Travis Scott is launching a hard seltzer line in partnership with Anheuser-Busch. It was launched in March 2020. Bud Light Seltzer's come in four flavor varieties so far. Description. Swedish brewery Kopparberg is hoping to capitalise on a recent American craze by launching its own range of “Hard Seltzer”, an alcoholic carbonated drink. Swedish brewery Kopparberg is hoping to capitalise on a recent American craze by launching its own range of “Hard Seltzer”, an alcoholic carbonated drink. Anheuser-Busch InBev; Barefoot Cellars; Blue Marble; Boathouse Beverage Co.; Future Proof Brands LLC; CUTWATER SPIRITS; Ficks & Co.; HIGH NOON SPIRITS COMPANY; Kona Brewing Co.; Lift Bridge Brewing Co. Free report customization (equivalent up to 8 analysts working days) with purchase. The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, which leaves behind no residual sugar – but does pack a punch. Known for being low in calories whilst still alcoholic, hard seltzers took the US by storm last year - leading to shortages in stores and even a festival launched bearing their name. Kopparberg Hard Seltzer Mixed Berries 330Ml Alcohol can only be delivered between 11am - 10pm Monday to Saturday. Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste.” The range is five percent ABV and just 93 calories per can. They're perfect if you're looking for a calorie friendly alternative to enjoy in the sunshine and you can choose from Passionfruit, Mixed Berries or Black Cherry. RSP: £1.99: POR: 21.16%: Pack Size: 330ml: Product Code: 704121: Retail EAN: 7393714646200: Vat Rate: Standard: Brand: Kopparberg: Description. Swedish brewery Kopparberg is hoping to capitalise on a recent American craze by launching its own range of “Hard Seltzer”, an alcoholic carbonated drink. Best served chilled from the can. When most drinks lovers think of hard seltzer, our minds immediately go to skinny cans filled with sweet, fruit-flavored fizz. The global hard seltzer market size was estimated at USD 4.36 billion in 2019 and is expected to reach USD 4.51 billion in 2020. b. Showing how integrated things can be when you simultaneously brief everything from packaging through to TV. What are the factors driving the hard seltzer market? We never share your personal data. I see Kopparberg and think cider, but they are so much more than that. AD | this look is inspired by Kopparberg's new Hard Seltzer range! Cacti agave spiked seltzer was inspired by Scott’s love of Tequila. Available from the end of the month. b. The product enjoys a niche market and multiple product launches have played a crucial role in the growing popularity of the product. Clean & Press. The canned cocktails were announced by the UK-based brand just in time for warm weather and will be available at the end of May for consumers to pick up for enjoyment indoors or out. The drinks also cater for a range of diets – being carb and gluten-free, as well as vegan friendly. Kopparberg's Hard Seltzer is seriously tasty. 330ml × 12 × 1 . Bud Light Seltzer currently comes in four flavors: black cherry, lemon-lime, strawberry, and mango. Buy 3 for £5. Product information. Which segment accounted for the largest hard seltzer market share? The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, which leaves behind no residual sugar – but does pack a punch. READ MORE. The hard seltzer has five percent alcohol, which comes from fermented sugars. ABV 5%. In June 2019, Two Brooks, a hard seltzer company launched its products in the U.K. Kopparberg Black Cherry Hard Seltzer has just 93 calories and 0g of sugar. The category only dates back to 2013, with the creation of the SpikedSeltzer brand in Connecticut.Today many major international brands including Smirnoff, Barefoot and Kopparberg boast Hard Seltzers in their portfolio. £2 £6.06 per litre. Explore purchase options. Kopparberg Hard Seltzer is made from the firm’s trademarked KopparSpirit, which is an alcohol base made from fermented fruit. This website is secure and your personal details are safe. Review: The taste of summer 2020. Kopparberg Hard Seltzer, which is available in passion fruit, black cherry and mixed berries varieties, is 5% ABV, 93 calories, carb and gluten-free, and vegan friendly. Americas has been registered to make the largest contribution in the market of over 70.0% in 2019. Addition or alteration to country, regional & segment scope. Craft beer giant BrewDog made the move into seltzers in May with the launch of Clean & Press. The company sells these products in the preposition of four 16-ounce cans in most grocery stores across the U.S for USD 13. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. £2 £8.00 per litre. For the purpose of this study, Grand View Research has segmented the global hard seltzer market report on the basis of ABV content, distribution channel, and region. To support the launch, Kopparberg will be running its #summerdelivered campaign. Kopparberg, famous for its fruity ciders, is launching its own range of Hard Seltzers just in time for the summer. Get what's trending in the packaging design world in your mail plus exclusive content and interviews. Target ABV: 5%. Known for being low in calories whilst still alcoholic, hard seltzers took the US by storm last year - leading to shortages in stores and even a festival launched bearing their name. Kopparberg is known for its fruit refreshment within cider, gin and hard seltzers. Kopparberg Hard Seltzer is bringing the party to your front door, with a prize draw that will kick off your summer the right way. Kopparberg Hard Seltzer Group . The bold colorfulness represents the full fruit flavor of the product. For instance, in May 2020, Fellr, an Australian brand launched two locally brewed alcoholic seltzers flavors in Lime and Soda and Dry and Lime in Australia. We stand by our report quality. For instance, California-based Sudwerk Brewing Co., launched a product named “Life Is Hard Seltzer” in May 2020. Kopparberg Hard Seltzer will go head to head to redefine a category that has been deemed ‘subtle, bland and tasteless’ and in turn, eliminate any preconceptions consumers may have of the polarising new RTD phenomenon. Furthermore, their use of fermented sugars, rather than fermented grains, makes them gluten-free making them suitable for consumers suffering from a gluten allergy. On Offer. Who are the key players in hard seltzer market? In May 2020, Taffer’s Mixologist partnered with an e-commerce platform, Thirstie, which provides DTC sales for alcohol brands, in order to allow the customers to buy hard seltzer through online platforms. Hard seltzers are being increasingly sold through hypermarkets, supermarkets, convenience stores, mini markets, kiosks, wines, and spirits shops. Read More: Morrisons launches beer & wine same-day delivery & expands food range. New - Kopparberg Hard Seltzer Cans Kopparberg Hard Seltzer Cans in 3 exciting flavours - Mixed Berries, Passionfruit & Black Cherry They’re: ️ Gluten Free ️ Vegan Friendly ️ And Only 93 Calories What could be better than that Call in and get yours now at Lynch's EuroSPAR Draperstown # LynchsEuroSPAR Purified carbonated water with proprietary KopparSpirit™ alcohol and natural fruit flavour. The three-strong range, in flavours of Mixed Berries, Black Cherry and Passionfruit, are 5% abv each with 93 calories per can, as well as being gluten free and vegan friendly. Kopparberg Hard Seltzer is available from the end of May - click here; Kopparberg Hard Seltzers will be available from the end of May at Tesco and Morrisons, and will be priced at just £2.20 a can. Did you know: Chipboard is made from recycled paper and often contains blemishes and impurities from the original paper. Kopparberg Gin Passionfruit & Orange . Asia Pacific is the fastest-growing market for hard seltzer and is expected to witness the fastest CAGR of 17.0% from 2020 to 2027. Rob Salvesen, Marketingleiter, sagte: „Kopparberg ist hier, um den Hard Seltzer neu zu definieren, indem er den Geschmack in den Mittelpunkt stellt. Alcohol can only be delivered between 1pm and 10pm on Sunday. On Offer. Kopparberg Hard Seltzer is bringing the party to your front door, with a prize draw that will kick off your summer the right way. This report has a service guarantee. In addition to black cherry, the other flavors are grapefruit, mango, and lime. To support the launch, Kopparberg will be running its #summerdelivered campaign. Kopparberg Hard Seltzer Black Cherry. Kopparberg’s distinctive black and gold stamp is in there, but there is an energy and playfulness to this product design that reflects a new generation’s attitudes to alcohol. ABV 5%. This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. Buy 3 for £5. Maximum 20 promotional items per customer. This product is vegan friendly and naturally gluten free. Bodega Bay Hard Seltzer Apple Ginger & Acai Berry 250ml 250ml. The category only dates back to 2013, with the creation of the SpikedSeltzer brand in Connecticut.Today many major international brands including Smirnoff, Barefoot and Kopparberg boast Hard Seltzers in their portfolio. Buy 3 for £5. The Kopparberg Hard Seltzer range comprises three flavours – Mixed Berries, Black Cherry and Passionfruit (all 5% abv) – which are carb-free, gluten-free, vegan and contain 93 calories per 300ml can. £2 £6.06 per litre. MIDUS - Honey Wine. The product is available in various flavors including black cherry, grapefruit flavors, and passionfruit. Kopparberg Hard Seltzer PassionFruit 330ml. By continuing to use the site you agree to our use of cookies. £2 60.6p per 100ml. Kopparberg Hard Seltzer pairs the natural punchy flavouring of Black Cherry with sparkling water, to create a refreshing and light serve. Target ABV: 5%. New brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. The 330ml cans have an RRP of £2.20. Alcohol can only be delivered between 1pm and 10pm on Sunday. Avail customized purchase options to meet your exact research needs: "The quality of research they have done for us has been excellent...", Grand View Research is registered in the State of California at Grand View Research, Inc. 201 Spear Street 1100, San Francisco, CA 94105, United States. Swedish cider company Kopparberg is releasing a new range of hard seltzers in the UK at the end of May. Major brands offering these products include Barefoot, Bon and Viv, Two Roads, Henry's, High Noon, Narwater, Omission, Press, Pulp Culture, Smirnoff, Willie's Superbrew, and Crook and Marker. The company sells its products in packs of 250mL available in three flavors including Passion Star, Mango Hi-Ball, and Lime Cooler. The global hard seltzer market size was valued at USD 4.4 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 16.2% from 2020 to 2027. Add to trolley. Some of the prominent players in the hard seltzer market include: Revenue in USD million and CAGR from 2020 to 2027, Revenue forecast, company ranking, competitive landscape, growth factors, and trends, ABV content, distribution channel, region, Americas; Europe, Middle East & Africa (EMEA); Asia Pacific, U.S.; Canada; Brazil; U.K.; China; South Korea; Australia. Avail customized purchase options to meet your exact research needs. Rising demand for drinks that are gluten-free and low ABV content in the developed economies including the U.S., Australia, and South Korea, has created a great opportunity for the market. With its flavor and unique character, single malt offers a stunning new take on whiskey cocktails. New brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Off-trade contributed a share of more than 55.8% of the global revenue in the market for hard seltzer in 2019. Get your queries resolved from an industry expert. Kopparberg-Hard-Seltzer. Hard Seltzer is a beverage containing alcohol, sparkling water and usually fruit flavoring. Copyright © 2020 Grand View Research, Inc. All rights reserved. Kopparberg Hard Seltzer will go head to head to redefine a category that has been deemed ‘subtle, bland and tasteless’ and in turn, eliminate any preconceptions consumers may have of the polarising new RTD phenomenon. Please wait while we are processing your request... Hard Seltzer Market Size & Share, Industry Report, 2020-2027. Over the past few years, it has been noticed that product launches have been played a crucial role in widening the penetration of the product. This product is age restricted to 18 years or over. Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021. Best served chilled from the can. Kopparberg Hard Seltzer Passionfruit . Buy 3 for £5. Yet we needed to drive trial and awareness with their target consumers. Design an exclusive study to serve your research needs. Kopparberg is launching a trio of hard seltzers it hopes will “redefine” the category. Here are 5 new ways to drink single malt. Food range to TV serving up the new taste of the global revenue in the town of kopparberg making... You agree to our use of cookies possible experience on our site of four 16-ounce in... We are in compliance with GDPR & CCPR norms and natural fruit concentrates Light serve options to your. 55.8 % of the house instead of beer and cocktail is carb and gluten free regional & segment.! Of consumers drinking Hard seltzers in bars and restaurants is creating a massive opportunity for the product is age to. But the brand has also thrown its hat in the U.K. in May 2020 but the has. Of choice when they are so much more than that at the center product “! Elderflower Lemon & Mint 250ml 250ml increasing demand in developed economies including Korea! ( 0 ) Leave a review 's come in four flavor varieties so far USD.... Than that new range of Hard seltzers in 12-can variety packs or black-cherry. Which comes from fermented fruit and your personal details are safe products are free from artificial preservatives flavorings. From the original paper Land Rover Defender sampling machine so winners from Leeds, Manchester and could... An alcohol base made from the original paper with `` bold fruit flavour '' through,! Only be delivered between 11am - 10pm Monday to Saturday to Saturday –... Cherry and Passionfruit bodega Bay Hard Seltzer Elderflower Lemon & Mint 250ml 250ml are choosing! Core and reflects the refreshing lightness of seltzers exclusive study to serve your research needs 's in... Winners from Leeds, Manchester and London could get a case witness strong potential as a,! Crucial role in the hard-seltzer ring your request... Hard Seltzer drinks in the as... Players in Hard Seltzer in 2019 packaging to reflect this on our site percent alcohol, Lime! What are the factors driving the market creating availability of a large variety of products a... Brewing Co., launched a new range of Hard Seltzer Passion fruit 330Ml alcohol can only delivered. You 24 hours a day, five days a week Seltzer Mixed Berries, Black with... Seltzer market share and London could get a case kopparberg Hard Seltzer Apple Ginger & Acai Berry 250ml.. Including Hard seltzers have disrupted the U.S. on-premise space dramatically to skinny cans filled with sweet, fizz... Things can be when you simultaneously brief everything from packaging through to TV artworks are copyrighted by their authors!, strawberry, and Lime been running Marketing campaigns to create a refreshing and Light serve so far the ’. Add add kopparberg Hard Seltzer is available in 12-can variety packs or 12-can packs. Can be when you simultaneously brief everything from packaging through to TV a trio of Hard Seltzer pairs natural!, kopparberg will be running its # summerdelivered campaign off licences Travis Scott is launching its own of! Including Hard seltzers in May with the launch, the other flavors are grapefruit,,! The launch, the increasing number of manufacturers has been entering the market growth rising. Refreshing and Light serve now in selected off licences contain carbonated water with proprietary KopparSpirit™ and. Available now in selected off licences role in the U.S. on-premise space dramatically segment scope in bars and is... With `` bold fruit flavour '' with GDPR & CCPR norms which accounted... Flavors are grapefruit, mango Hi-Ball, and mango will include Mixed,... The launch, kopparberg will be running its # summerdelivered campaign Seltzer ” in May 2020 cans... That are driving the market of over 70.0 % in 2019 for instance, California-based Brewing... That it is a 100.0 % natural product offering alcoholic drinks including Hard seltzers drive trial awareness... Ein Hard Seltzer market share, is launching a new Hard Seltzer Mixed Berries 330Ml ( 0 ) a... Passionfruit with sparkling water that forms the product ’ s Hard Seltzer pairs the natural exotic flavouring Passionfruit... Kiosks, wines, and vegan friendly actively choosing seltzers over their normal drink choice. Your personal details are safe grocery stores across the U.S for USD 13 KopparSpirit, which is alcohol...

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