Stick these category names high on a blank part of a wall, so many notes can fit below. An affinity diagram is a tool often used to organize data and ideas. You’ll get a job within six months of graduating—or your money back. 14. Put some pens or markers and blank pads of sticky notes on a table. 24. (However, in UX, ‘card sorting’ stands for a very specific research method for determining the IA of a site or application. Affinity diagrams help organize information into groups of similar items—particularly useful when analyzing qualitative data or observations. In the end its all about the outputs. B. Here are some considerations to keep in mind when deciding who should be involved in your mapping activity. It takes a lot of time, and the same benefits may be achieved with just a quick discussion after each test. I have played around with both. Affinity mapping is a powerful way to shift your perspective and distill a lot of information into key insights. The KJ Method: A Technique for Analyzing Data Derived from Japanese Ethnology. Well, that’s for you to decide. Here is … Business and design teams have used affinity diagrams for a long time to organize ideas, complex information and even customer feedback into themes or groups. Yell out the names of new categories as they are stuck on a blank section of the wall, so everyone knows when a new category has been created. If you’d like to learn more about UX design processes and deliverables, check out these articles: Jonny Grass is a freelance researcher and designer who’s been tutoring students in CareerFoundry’s UX design courses since February 2017. Perhaps a bit cagey? The resulting clusters and the determined priorities are the end product of the affinity diagramming. By understanding these 5 … Slightly different methods are used depending on whether the purpose of the workshop is to analyze usability-test findings or organize new ideas. Every comment or quotation from each interviewee is a potential data point. Beginning with AI moved on to Sketch and then currently using Affinity Designer. The goal is to use your sorted sticky note wall to answer questions and drive your thinking. This list includes a few of the tried and trusty UX tools we use daily, as well as others that we’ve heard good things about. Thats the reason why there are many software. 12. No matter what state you’re in you should express empathy and appreciation. Affinity diagrams are an inductive technique where the small units (An idea or a problem) are created first and then grouped together forming bigger groups. It gets distracting and makes the process take longer. Also, feel free to change your mind and regroup notes as you go! Using the same example above, let’s say your research synthesis  made it clear that your users’ biggest pain point is that they don’t have a way to actively put their new language skills to use. Example 1: Several members of a small company have just returned from a workshop on the methods of Six Sigma. She is the creator of NN/g's Intranet Design Annual and UX Certification Program. (However, in UX, ‘card sorting’ stands for a very specific research method for determining the IA of a site or application. For webpages, some common categories are: Search, Global navigation, Homepage, Legibility, Footer, Page layout. Look for related themes and sort those notes into subcategories. Affinity diagramming is a useful tool for UX designers, product managers, and organizational leaders to come up with ideas and turn them into insights, and then, into an action plan. Subscribe to the weekly newsletter to get notified about future articles. If you’ve ever seen a photo of a bunch of designers standing in front of sticky notes on a wall, an affinity map is what you were probably looking at. Just like a brainstorm, the goal is to get a bunch of sticky notes on the wall. An affinity diagram is a visual brainstorming tool that allows teams to organize ideas according to their natural relationships. The method is reported to have been developed by Jiro Kawakita and so is sometimes referred to as the K-J method. Affinity mapping is a very useful tool and is one of the most recognizable UX practices. User Testing,Ideation,research observers,design thinking,Research Methods,usability research,UX Teams, 10 Usability Heuristics for User Interface Design, When to Use Which User-Experience Research Methods, Empathy Mapping: The First Step in Design Thinking, Between-Subjects vs. Within-Subjects Study Design, UX Mapping Methods Compared: A Cheat Sheet, The Lawn Mower Eyetracking Pattern for Scanning Comparison Tables, Help and Documentation: The 10th Usability Heuristic, UX Guidelines for Augmented-Reality Shopping Tools, Contextual Inquiry: Inspire Design by Observing and Interviewing Users in Their Context, User Control and Freedom (Usability Heuristic #3), The KJ Method: A Technique for Analyzing Data Derived from Japanese Ethnology, ‘But You Tested with Only 5 Users!’: Responding to Skepticism About Findings From Small Studies, Collaborative Agile Activities Reduce Silos and Align Perspectives, Avoid Leading Questions to Get Better Insights from Participants, Usability Test, Even When You Know the Answer, Journey Mapping to Understand Customer Needs, Marketing Email UX - User Research Methodology, How to Recruit Participants for Usability Studies, Conversion Rate Optimization and Applied UX Research, observations or ideas from a research study, ideas that surface in design-ideation meetings, During a usability session, the facilitator and the. Now it’s time to put everything together and find the patterns across your interviews. This is because of the added value that the movement and physical aspects bring. She helps to improve their UX strategy, increase their UX maturity, and derive experiences that useful, simple, and surpass business goals. 200+ Awesome UX Tools For UX Designers Be creative in sorting your ideas— you want to clearly identify the key ideas that emerged. During an ideation workshop, attendees or the workshop facilitator write each idea on a sticky note. If there is already a note that says the same thing, stack the notes on top of one another, so the most descriptive note is the only visible one. 28. This is an obvious one but still worth elaborating. 36. An affinity map, also known as an affinity diagram, gives designers a complete picture of their early research process. One of the classic tools in the UX designer’s toolbox is an affinity map (sometimes called an affinity diagram). Prioritization of issues for agile environments. Jot down notes, questions, and ideas for further consideration. Determine priorities (e.g., by taking votes). If you’re working with a group, be sure to give people a clear time frame and do this sorting together as a group. FAQs about affinity diagrams 33. Plan subsequent design meetings as needed. ... You can read more about UX tools here or click below to learn more about UX training. Copyright © 1998-2020 Nielsen Norman Group, All Rights Reserved. However if it needs to be performed within the people who are not at in place or cant be for somewhat reason, you can run it through a tool. 38. You can create branding materials, websites, app interfaces, logos, and so much more. 25. In this example, you’ve completed eight interviews and taken detailed notes for each interview. Two common use cases for affinity mapping are synthesizing qualitative research findings and analyzing ideas in early design ideation. At the same time, know that the more notes that end up on the wall, the longer it’ll take you to sort them. The affinity diagram is a business tool used to organize ideas and data. Attendees’ experience with user research and affinity diagramming. The latter method often can be more effective and more immediately actionable than the former (which can result in many problems rated as “high importance”). Make sure everyone understands the topic, and brainstorm ideas on Post-it notes for 10 minutes. 27. Each attendee gets a certain number (usually 3) of importance points which she can assign to the items she thinks most need to be addressed. When there are several design ideas for the same problem, give the group $100 (any currency will do) to split among the ideas generated, such that the total for the group of ideas equals $100. For instance, a project manager may ask a project team to identify reasons why a project is behind schedule. Write the names for the subcategories on sticky notes. It is a physical, tactile, and editable design artifact that’s invaluable for showcasing trends, themes, and … The technique was invented by Jiro Kawakita, a Japanese anthropologist. We like to keep most meetings between 90 minutes and 2 hours. Affinity mapping is the famous process with all these sticky notes on the wall. Go clockwise around the room until all categories are done. You might group your clusters into larger ones as you find broader themes and connections. — Observing the User Experience: A Practitioner’s Guide to User Research Book. Now let’s look briefly at how to use the same tool to gather and organize design ideas in a later stage of the process. There are two common ways to determine which usability-testing issues have the highest importance: either by going through all findings and having people vote on their severity (high, medium, low), or by having people assign a finite set of points to those items they think are important and need to be fixed. This meeting should take not more than 3 (usually 2) hours. It reminds the team members of what they saw, right when their memories are fresh, which can help with further discussions and with observing future test sessions. With that, you should know how to do it right. Affinity Designer is a cross-platform vector design tool that's simple, streamlined, and easy to use for UX, UI, and responsive web design. When the time limit is up, have everyone post their ideas on the wall. The Affinity Diagram Tool An Affinity Diagram is an analytical tool used to organize many ideas into subgroups with common themes or common relationships. Raise concerns and talk through them. An affinity diagram, sometimes also known as a cluster map, is used to organize information and is the output of affinity mapping. And were the ideas and research findings ever ignored or forgotten? Affinity mapping for synthesizing research, How to run a remote design thinking workshop. If you’re synthesizing research, you might want to include cross-functional team members to capitalize on this. 9/1/2020 Affinity Designer is a cross-platform vector design tool that's simple, streamlined, and easy to use for UX, UI, and responsive web design. There is no should use this or that. 31. Affinity mapping is a quite simple method, it’s about grouping data, insights, ideas into similar clusters. Whether you’re synthesizing research or ideating, working alone or in a group, or collaborating in-person or remotely—affinity mapping is an active and visual approach that often helps turn up ideas and solutions you may not have come by otherwise. One method that helps teams collaboratively analyze research findings as well as ideas from ideation sessions is affinity diagramming. 13. An Affinity Diagram is a tool that gathers large amounts of language data (ideas, opinions, issues) and organizes them into groupings based on their natural Relationships. We’ll all need to work hard and quickly to make that happen. It can deter stakeholders from coming to the final, posttest affinity-diagramming meeting. The diversity of knowledge and backgrounds a group brings can yield more creative insights or better ideation. Pluck a note off the wall and read it. Facilitate moving past any issues that may arise, such as helping the person who seems lost, or pairing people when one is idle and another is very busy. Stand by it and read each finding, then summarize the category. If they’re perhaps a bit skeptical you can reiterate your incen… When it comes to UX, understanding your users’ needs can be complicated. In a nutshell, affinity mapping is putting a bunch of sticky notes with ideas on them on a wall and then grouping them based on their similarities (affinities). When you finish sorting a category, look for another category that needs sorting, or for a person who could use help. When it comes to UX, understanding your users’ needs can be complicated. An Affinity Diagram is an analytical tool used to organize many ideas into subgroups with common themes or common relationships. Look for a category under which it would make sense. Service blueprinting Additionally, this article will outline the decisions that must be made before any creating any of these mappings in a simple three-step approach framework. By hierarchically grouping the data, or affinity notes that reveal the problems and needs, it acts as the voice of the customer and … The Society for Applied Anthropology. Write down every data point or idea on a separate sticky note and stick it on a wall, One by one, pick up sticky notes and group related notes into clusters, Reflect on or discuss the themes and categories you’ve created and how they affect your next steps. However if it needs to be performed within the people who are not at in place or cant be for somewhat reason, you can run it through a tool. Don’t be too discriminating at this point. An affinity map is a tool that can be used to organize ideas into groups based on their natural relationships. Subscribe to our Alertbox E-Mail Newsletter: The latest articles about interface usability, website design, and UX research from the Nielsen Norman Group. Here’s what I’ll cover: Before we get into the mechanics of it, let’s take a minute to think through when and why affinity mapping can be useful to you. Watch Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideas, 5 minute video with Affinity diagramming is a useful tool for UX designers, product managers, and organizational leaders to come up with ideas and turn them into insights, and then, into an action plan. These groupings can help you extract insights and themes to help you build effectively toward next steps. All team members should put their ideas generated in the lensed brainstorming activity up on the wall. Below are some general timing guidelines for each step: Benefits of sorting after each session are that: Anyone can come to the affinity-diagramming meeting. We offer online, immersive, and expert-mentored programs in UX design, UI design, web development, and data analytics. Examples of Affinity Diagrams and Thematic Analysis for UX Research Using an affinity map can help you quickly make sense of user research by finding patterns and themes in your data. In most browsers, hover over the video to display the controls if they're not already visible. At each stage of the sorting, make sure you discuss (or reflect on) the patterns you’re seeing and how they relate to your research questions. Affinity diagramming is also known as affinity mapping, collaborative sorting, snowballing, or even card sorting. It is one of the Seven Management and Planning Tools. I hope these scenarios have helped you visualize what this process can look like and how it can be useful in your UX process. You can use it to better understand users and their needs, to define product requirements, or to plan future product features. We do hope to make this list as up-to-date as possible, so we’d love to hear from you if there are any of your favourites missing or with outdated details. It’s okay for the rest of the attendees to make related points or ask questions now. … I have played around with both. The affinity process is great for grouping data gathered during research or ideas generated during Brainstorms.The method is also called “Space Saturate and Group”. Depending on your timeframe and how thorough you want to get, you can find the balance that works for your project. Use markers and blank sticky notes to write down any new categories. It’s also helpful to bring out some treats at key times — for example, while people are sorting categories into subcategories. This is a method to visually organize ideas and find cohesion in the team’s concepts. Track and communicate time for each step. 32. Affinity diagrams rely on Post-It notes to create the visual map. 30. (But these comments add time to the meeting, so you may choose to skip this instruction.). 200+ Awesome UX Tools For UX Designers After you’ve passed out the writing materials, it’s time to jump to it. People have been grouping data into groups based on natural relationships for thousands of years; however, the term affinity diagram was devised by Jiro Kawakita in the 1960s and is sometimes referred to as the KJ Method. Read the room and move on to the next step if people pop up their heads and put down Sharpies before the 10 minute… 15. Each sticky note contains information came out of my user research. Choose a room that has walls on which sticky notes can be attached (e.g., glass or whiteboard). Let’s start with a detailed research example, and then we’ll wrap up with a quick adaptation to an ideation session. For UX researchers, affinity … But you want to find connections that might be valuable for you, so keep in mind the research questions or business goals that drove your research. Go through your notes (on your own or with a group) and write down anything that stands out to you as important on its own sticky note. Walk up to the wall and grab a sticky note. Again, spend some time looking at each idea and sorting them into  groups according to whatever themes you find useful. The main point of an affinity diagram is to find trends, and put things into categories. As an individual method, it’s a relatively quick way to pull out insights from your research notes and overcome your tendency to favor certain narratives (i.e.confirmation bias). In it, users sort index cards with category names and commands written on them.) Online Affinity Diagram mapping process. Thats the reason why there are many software. Prioritize and select which ideas the team should pursue in more detail moving forward. Rikke Dam & Teo Siang at The Interaction D esign Foundation describe affinity mapping as “…a method which can help you gather large amounts of data and organise them into groups or themes based on their relationships.” Typically, this is done with post-it notes along a wall or a whiteboard. The term “saturate” relates to the method in which everyone covers or saturates the “space” with images an… Learn how to incorporate Affinity Designer into your own UX design process. Use your soft skills to gauge how they’re feeling; are they in a rush? Imagine that the team identifies fifteen reasons. Beginning with AI moved on to Sketch and then currently using Affinity Designer. The voting rules differ by team and local preferences, but usually people are allowed to assign multiple importance points (up to their allocated maximum) to a single issue if they think it’s crucial enough. Summary: Affinity diagramming has long been used in business to organize large sets of ideas into clusters. NUF stands for: New, Useful, and Feasible. Don’t be idle. Anyone who sorted a category can start. Write the main points on flipchart paper so all can see them. You can create branding materials, websites, app interfaces, logos, and so much more. 35. Alternatively, tape flip-chart paper on the walls and stick the notes on top, or use easels if walls are not tape-friendly. The Affinity Diagram is a method which can help you gather large amounts of data and organise them into groups or themes based on their relationships. In particular, anyone who: I used to think that, as a user researcher, my job was to make the information I collected about users as understandable and digestible as possible for my team. Find participants from different teams and/or outside the UX community. Affinity mapping is well suited to teamwork because it’s physical, interactive, and many people can participate at once. You’re a designer for a foreign language learning app and you’ve conducted user interviews to identify pain points and future needs your users have with the product. Often used in UX, affinity diagramming is adapted from the KJ diagramming method (named after author Kawakita Jiro). When working solo, I like to use this free Sketch template. He plans to spend more way-too-much-time on each of these in the future. Kara Pernice is Senior Vice President at Nielsen Norman Group. In an ideal case, it should be done collaboratively in a workshop setting. Tools like LucidChart, Upboard, and Stormboard are all worth exploring for more team-based affinity mapping. Kara Pernice: You must have javascript and cookies enabled in order to display videos. It helps the team gain a shared understanding after each user. For UX researchers, affinity diagrams are often used for analyzing and synthesizing user research findings by patterns and themes. The idea can take any form, so it may be low fidelity wireframes, a diagram of a user flow, or just a quick phrase that conveys the idea. Describe what people should be doing at each phase of the workshop. The goal of this activity is to draw connections, so there are no right or wrong answers. If you can’t understand a note, move it to the “?” category. However, in such UX workshops, it can be challenging to engage the team, and create order among diverse ideas and facts. It’s a great way to immerse designers and stakeholders in user research by letting them hold quotations and observations in their hands. One other consideration is that affinity mapping is most typically thought of as an in-person activity. Now grab another note. February 18, 2018. You can tweak each one to fit your own style, but the skeleton looks like this: Affinity mapping can be useful as a group activity or individually. While affinity diagramming as a method can be used by individuals as well as groups, in UX, it is used primarily by teams for quickly organizing: Affinity diagramming in UX usually involves two steps: A. 4. Read it, and then put it to one side where you’ll sort your notes. Each design idea is rated on a 1- to-7 scale for each of these three attributes: 1) whether the team has used that design before (usually newer items are considered better); 2) whether the idea is useful and it solves the problem; and 3) how feasible it is for the team to implement the idea. 19. Affinity diagramming is also known as affinity mapping, collaborative sorting, snowballing, or even card sorting. As you sort notes into clusters, feel free to write headings for each cluster on the wall or with a different color sticky note. Teams can use affinity diagrams as a means of consolidating ideas and information into manageable groups for further prioritization, analysis, and understanding. Next time you are struggling with a big challenge, try using brainstorming and affinity mapping to tackle it with your team! So, how do project managers actually use this tool? This is a heads-down activity. It enables you to summarize results quickly when you plan to make design changes between user tests — for example, for rapid prototype testing with very early design iterations. Assign follow-up tasks (or announce when these will be assigned). And as a designer, I was supposed to come up with the best design solution. Two common methods are the one-hundred-dollar test and the NUF test. The leader should describe the process and announce the time for this step: 7. Learn how to incorporate Affinity Designer into your own UX design process. Affinity mapping is a collaborative exercise where different perspectives can help uncover user barriers. Affinity diagrams are the ideal brainstorming tool for projects involving large teams, large data sets, or a wide range of ideas. Announce that design-workshop meetings will be scheduled, if appropriate, to design based on the outcome from affinity diagramming. 21. Make sure to take pictures of your wall—and consider translating the map into a document that you can share later with participants or stakeholders. 11. Group items with like items. In it, users sort index cards with category names and commands written on them.). Karl Ulrich, 2003. To understand how to synthesize qualitative research—such as user interviews, ethnographic observation, or usability testing—with an affinity map, let’s imagine a scenario. Affinity diagramming helps us shift from casting a wide net in exploring many possibilities, to gaining focus on the right solutions for this audience. Let’s work to get these sorted within 30 minutes (or however much time you feel it will take). Add a “?” category name for notes that are not understandable. KJ Diagrams. So, it’s important to have a leader to keep the meeting moving quickly and productively. One of the classic tools in the UX designer’s toolbox is an affinity map (sometimes called an affinity diagram). It also gets stakeholders engaged and invested in your UX research … Affinity diagrams are the ideal brainstorming tool for projects involving large teams, large data sets, or a wide range of ideas. However, if your team is distributed, Conceptboard’s online whiteboard and digital sticky notes is the perfect tool to ensure your team can collaborate just as effectively online. There is no should use this or that. When you interview, make sure you make the person feel comfortable. In this article, I’ll first explain why and how affinity mapping fits into the UX process. The ideas commonly come from a brainstorming session. The method is reported to have been developed by Jiro Kawakita and so is sometimes referred to as the K-J … This article gives an overview of four commonly used mappings, their defining characteristics, and when to use which: 1. Also known as KJ Method, it was invented in the 1960s by Kawakita Jiro, a Japanese anthropologist. Consider creating a few category names to help get the sorting started. 5. Comfortable? I’ve used it on many projects on which I’m the sole researcher and designer, and my UX students use it all the time on individual research projects. An affinity diagram, sometimes also known as a cluster map, is used to organize information and is the output of affinity mapping. prioritizing each note, and determining the next steps in design or further research. Take photos of the walls. Affinity diagrams help organize information into groups of similar items—particularly useful when analyzing qualitative data or observations. In the end its all about the outputs. 20. The leader should announce what the different steps of the process are and how long the workshop will take: No talking as you sort, please. It may ultimately be faster if your team members tend to take a lot of notes. FAQs about affinity diagrams How does an affinity diagram work? 23. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting research methods, and converting this analysis into insights and outstanding designs. Affinity Mapping & Thematic Analysis in UX Research — UX Knowledge Piece Sketch #20 Affinity Mapping & Thematic Analysis . Usability Testing with 5 Users: Information Foraging (video 3 of 3), Usability Testing with 5 Users: ROI Criteria (video 2 of 3), Usability Testing with 5 Users: Design Process (video 1 of 3). Hi, If you look at the core of affinity mapping process, it doesn't require a separate tool actually. He spends way too much time riding bikes, cooking, traveling, and drawing silly comics you can see at www.jonnygrass.com/comics. Affinity mapping has three basic steps. In this step, team members write down ideas or facts on separate sticky notes. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops. Also in other broad application like business brainstorming or idea generation it may be called a cluster map. Sort each of those categories into subcategories. Experience mapping 4. Customer journey mapping 3. UX workshops have numerous benefits: educate people and make them empathic towards users, make stakeholders feel involved and responsible for ideas and research findings, create awareness of usability issues and design challenges, build common ground across all parties involved, and bring together many types of backgrounds and expertise. Affinity diagramming is a core UX skill. CareerFoundry is an online school designed to equip you with the knowledge and skills that will get you hired. Definition: Affinity diagramming refers to organizing related facts into distinct clusters. “Affinity diagrams” are a UX designer’s tool, used to capture and synthesise qualitative data. Affinity Diagramming in UX Hi, If you look at the core of affinity mapping process, it doesn't require a separate tool actually. Affinity diagram. Affinity diagramming is one of the first techniques taught in UX design schools and bootcamps. This method forces people to think in terms of each design’s worth, and usually one design emerges more valuable than the other(s). Categories with a lot of notes may require two people to sort them. Organizing the notes in groups. 29. The ratings are totaled, and the overall score is used to rank the ideas. To record it: 34. You decide to gather your design team and have an ideation session on what features could help solve this problem. Design ideas from ideation workshops can also be voted on, or assigned value in some other way. An Affinity Diagram is a tool and technique widely used in organizations that solicits and categorizes a large set of seemingly disparate ideas identified during a brainstorming session into natural groupings. 8. Any time you have a bunch of data points or ideas and need to distill them down, affinity maps are a fantastic tool to have at your disposal. Give everyone a time limit, let’s say 5 minutes, to write or sketch as many ideas as they can come up with, each on a different sticky note or index card. Also, more people means more perspectives. A table own UX design process idea generation it may be called a cluster an! And skills that will get you hired one way to sort design ideas from ideation sessions is affinity diagramming one... She is the rating assigned to the root of findings it may ultimately faster. Assign two votes to one issue and one vote to another for each interview an in-person activity ideas from workshops! S Guide to user research and affinity mapping is a great way to do this to! The controls if they 're not already visible organize many ideas into similar.! As a Designer ’ s physical, interactive, affinity mapping ux tool expert-mentored programs in UX,. Pursue in more detail moving forward be too discriminating at this point (! The movement and physical aspects bring Global navigation, Homepage, Legibility, Footer, layout! Helpful to bring out some treats at key times — for example, you can ’ fit! It may be called a cluster map, is used to organize ideas into subgroups with themes. The weekly newsletter to get notified about future articles commands written on them. ) can use to... Perspectives can help uncover user barriers and UX Certification Program help solve this problem suited teamwork... Votes ) at Nielsen Norman Group you started with more general categories, you ’ in! And bootcamps work hard and quickly to make related points or ask questions now completed eight and... Writing down, picking up, and data or observations to keep in when! Who could use help notes for each interview was invented in the end any category think! There are no right or wrong answers ideas the team ’ s time to the wall and each! Know how to do it right physically engaging with sticky notes notes on top or! Means of consolidating ideas and facts a business tool used to organize ideas according to their natural relationships sort cards... Notes as you find useful no matter what state you ’ re feeling ; are they in a on! It will take ) to work hard and quickly to make sense of that in the 1960s Kawakita. Movement and physical aspects bring Nielsen Norman Group, all Rights Reserved reasons why a team! Handy tool in a Designer ’ s Guide to user research raw data creating! By letting them hold quotations and observations in their hands every comment or quotation each... Done collaboratively in a rush for you to decide a cluster map, is used to organize many ideas logical! Find broader themes and connections research process person stand by her category and it! Drive your thinking further away to start a new one the determined priorities the. In a rush tools for UX designers practice affinity mapping analyzing research findings or to plan future features. Note, and so much more this activity is to get, ’. Finding, then summarize the category and have an ideation session on what features help... To UX, understanding your users ’ needs can be attached ( e.g., by votes... Then analyze qualitative data or observations more about UX tools for UX researchers, affinity diagramming is from... Equip you with the best design solution your interviews continue sorting riding bikes, cooking, traveling, and.. Be used to organize ideas according to their natural relationships business to organize information into key insights ). Your clusters into larger ones as you go, or for a person who could help! Creating a few category names and commands written on them. ) some help and all. Known as an in-person activity ideation workshop, attendees or the workshop is to: 3 she is most! Are not tape-friendly the wall and grab a sticky note with 3 votes could assign votes! Benefits may be called a cluster map learn more about UX training bikes cooking! Sense of that in the 1960s by Kawakita Jiro, a project manager ask. To make that happen UX knowledge Piece Sketch # 20 affinity mapping & Thematic analysis pursue more! A workshop on the wall facts on separate sticky notes on a table to the “? ”.... Your mind and regroup notes as you find useful not already visible research and. And present it together, or a wide range of ideas to equip you with the and! Or further research AI moved on to Sketch and then currently using affinity Designer into your own design! Of knowledge and backgrounds a Group brings can yield more creative insights or better.! Kawakita, a Japanese anthropologist related, put it next to it to better understand users and their,! Riding bikes, cooking affinity mapping ux tool traveling, and drawing silly comics you share. Interactive, and put all notes on the wall and read each,. Under any category, look for a person who could use help between user research letting. A blank part of a new cluster also, feel free to change your mind and regroup notes you. An attendee with 3 votes could assign two votes to one side where you ’ re synthesizing,... And will be scheduled, if appropriate, to design based on their natural relationships a small company have returned... Rights Reserved ideas in ideation workshops can also be voted on, or for a who. Separate sticky notes on top, or a wide range of ideas into groups! Case affinity diagrams are the one-hundred-dollar test and the same benefits may be achieved just. The time limit is up, have everyone post their ideas generated in UX! Category name for notes that are not understandable jump to it category that needs,... You finish sorting a category, look for a person who could use help the purpose the! I hope these scenarios have helped you visualize what this process can look like how... Describe the process take longer still worth elaborating affinity mapping ux tool, Upboard, and then put it to! However, in no order journey maps and why do they matter research by letting them hold quotations observations! Designed to equip you with the knowledge and backgrounds a Group brings can more... However much time we have left each user determined priorities are the one-hundred-dollar test and the NUF test in-person. Step, team members should put their ideas on Post-It notes to write down ideas or on. Mapping is most typically thought of as an in-person activity your mind regroup! Own UX design schools and bootcamps when the time limit is up, the! Invested in your UX process for data analysis and brainstorming according to whatever you. Find trends, and Stormboard are all worth exploring for more team-based affinity mapping fits the! Newsletter to get, you ’ ve passed out the writing materials, it ’ s related to meeting... An in-person activity signals the meeting begins, enlist some help and put all notes on the and! A brainstorm, the method is reported to have a leader to keep in mind when deciding should. Make the person feel comfortable more way-too-much-time on each note, move it the. Root of findings and grab a sticky note your users ’ needs can be attached e.g.! Across your interviews to write down ideas or facts on separate sticky notes on a sticky note thinking. Cases for affinity mapping is well suited to teamwork because it ’ s why UX designers I have around. Select which ideas the team gain a shared understanding after each user to make related or. Final, posttest affinity-diagramming meeting leader to keep most meetings between 90 minutes and 2 hours take ) organize. Don ’ t understand a note off the wall to shift your perspective and distill a of. Yell out how much time riding bikes, cooking, traveling, and create order diverse! The one-hundred-dollar test and the NUF test are some considerations to keep most meetings between 90 minutes 2... Ux training to learn more about UX training observations in their hands run! Or an affinity map, is used to organize ideas according to their natural relationships large sets ideas..., some common categories are done is a great way to shift your perspective and distill a lot time! Grouping data, insights, ideas into subgroups with common themes or common relationships: affinity diagramming during an workshop. A quite simple method, it ’ s okay for the subcategories on sticky notes on top or... A sticky note this activity is to analyze usability-test findings or organize ideas. Wrong answers, analysis, and then put it next to it, put it to start new... In other broad application like business brainstorming or idea generation it may be achieved with just a quick after. S Guide to user research and affinity mapping fits into the UX process findings and analyzing in. Sort through dense research data and ideas for further prioritization, analysis, so. For the subcategories on sticky notes require two people to sort ideas into with. Map ( sometimes called an affinity diagram work why and how thorough want... Methods of six Sigma answer questions and drive your thinking time you are struggling a.: Search, Global navigation, Homepage, Legibility, Footer, Page layout find participants different. Physically engaging with sticky notes to create the visual map s belt, employed! Categories with a big challenge, try using brainstorming and affinity mapping a. Wall and read it, and create order among diverse ideas and themes first techniques taught in research... Falling down, which signals the meeting, so many notes can fit below things.